Technology innovations in motorsport are constantly pushing the boundaries of design, performance in everyday life.
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The Role of Reverse Engineering in Modern Product Design
Reverse engineering has become a vital tool for businesses looking to enhance their own products. It involves analysing a company’s existing designs to better understand their construction and functionality, offering...
Product Design: What does it actually mean?
Great product design isn’t just about making something look good. It’s about creating functional, innovative and sustainable solutions that meet real-world needs. With advancements in technology and growing consumer expectations,...
Hazard Analysis in Product Engineering & Design
Product safety is paramount in today’s design and engineering landscape. With regulatory requirements constantly evolving, designers are more accountable than ever to ensure products are safe, reliable and robust against...
Case Study: Wearable Personal Respirable Dust Monitor
When it comes to workplace safety, monitoring respirable dust levels is crucial for protecting workers’ health across various industries. This case study delves into the creation of the DustCanary Trend...
The Impact of Colour Psychology in Product Design
Colour is an effective tool with applications well beyond aesthetics. The careful use and selection of colour may have a significant influence on how users see the world, feel about...
Integrating User Feedback in Product Design Iterations
User feedback is the lifeblood of successful product design. Without actively listening to and incorporating the voices of the end-users, products risk missing the mark and failing to meet the...
How to Build Products that Delight Customers
Imagine you’ve just downloaded a new fitness app, eager to jumpstart your workout routine. You excitedly open the app, but within minutes, you’re lost in a maze of confusing menus...
Innovative Materials: Exploring New Horizons in Product Design
From lightweight composites that challenge conventional strength-to-weight ratios to smart materials that react to changing environmental circumstances, the advent of cutting-edge materials has transformed how goods are designed and manufactured....
Leveraging Technology in Design: AI and VR in Product Development
The incorporation of artificial intelligence (AI) and virtual reality (VR) into product creation is not only innovative; it is revolutionary. These powerful technologies are revolutionising traditional design processes, allowing designers...
Design Thinking: A Strategic Approach to Problem Solving
Conventional linear methods of solving problems are frequently inadequate. This is the application of design thinking. It places a strong emphasis on comprehending users, questioning presumptions, redefining issues, and coming...
Cambridge Industrial Design
Excellent Industrial Design helps companies create effective products. Translating insight into innovative product design solutions and remarkable user experiences.

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