Our approach to industrial design encompasses:
Physical form
Attractive aesthetics in style, size and colour and considerations including classic or conservative, contemporary or fashionable, innovative or influential
Environment fit
Design for intended use e.g. medical devices prioritise conservatism and function, versus stand-out, leading-edge design for new consumer innovations
Demographic fit
Inclusive design and usability for a full demographic, such as colour contrast for partially sighted users and ergonomics for those with reduced dexterity or strength
Intuitiveness
Time-poor users require instant access for immediate use, so products must be instantly usable without having to read an extensive manual
